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Benchmark · Category · Illustrative template

Ayurvedic skincare on Blinkit in Bengaluru — availability, ads & rank.

How the category behaves across Bengaluru dark stores — not any single brand. Read from the public shelf and aggregated. This page is an illustrative template; the live version is generated from a real data pull (and is indexable).

Category depth

~40 SKUs

ayurvedic-skincare listings seen across Bengaluru Blinkit dark stores.

Availability spread

1 in 4

SKUs out of stock in at least one high-traffic dark store on the read date.

Paid shelf

~60%

of top sponsored slots on core category keywords held by the top two advertisers.

Availability by dark store

The category isn't uniformly stocked across the city.

Koramangala deepIndiranagar thin HSR deepWhitefield thin Bellandur gapsHebbal deep Jayanagar deepMarathahalli thin
Aggregate category assortment depth per dark store — a brand absent in the "deep" stores is missing the category's busiest shelves.
Ad share-of-voice

Who owns the category's paid shelf.

Advertiser Ahigh
Advertiser Bmid
Otherslow
Open laneskeywords
Slot ownership across core category keywords (not rupee bids). "Open lanes" = proven category demand with no advertiser — the cheapest entry points.
What this means for brands

The read, in one paragraph.

On Blinkit in Bengaluru, ayurvedic skincare is an ad-contested, unevenly-stocked category: two advertisers own most of the paid shelf, category depth swings hard between dark stores, and a handful of high-intent keywords have proven demand but no bidders. For a brand, the levers are: be stocked in the "deep" stores, defend your brand name where a rival may advertise on it, and take the open ad lanes before the leaders notice them. See your own brand's version below.

Questions

Quick answers.

Does a brand's Blinkit rank differ by dark store?
Yes. Blinkit serves each area from a specific dark store, and a brand's rank, ads and stock are resolved per store — a brand can be top-3 in one Bengaluru store and absent in another on the same day.
What is ad share-of-voice on quick commerce?
The share of sponsored placements a brand owns across a set of keywords, measured as slot ownership. Rupee bids aren't public, so share-of-voice is placements won, not spend.
How is this measured?
Entirely from the public shelf — what any shopper sees in their pincode — read across Bengaluru dark stores and aggregated to the category level. No brand connects any account.
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