Blue Tokai on Blinkit, Swiggy Instamart and Zepto, Delhi NCR — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Delhi NCR on 24 July 2026. Blue Tokai showed up in up to 9 of 9 stores for “cold brew coffee” on Swiggy Instamart, ranking as high as #1. A brand's “national” position here is an average of stores that don't resemble each other.
Blue Tokai on Blinkit
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| cold brew coffee | Coffee | 8/9 (89%) | #1 | #35 | 6 |
Blue Tokai on Swiggy Instamart
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| cold brew coffee | Coffee | 9/9 (100%) | #1 | #40 | — |
| instant coffee | Coffee | 9/9 (100%) | #14 | #38 | 32 |
Blue Tokai on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| cold brew coffee | Coffee | 7/9 (78%) | #1 | #20 | — |
Who's advertising on Blue Tokai's searches
On the searches Blue Tokai competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Epigamia | 183 |
| NOICE | 126 |
| Maiva Fresh | 84 |
| Continental | 54 |
| Tata Coffee | 28 |
Track Blue Tokai every week
This is one read on one day. We track Blue Tokai's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Coffee shelf report, Delhi NCR
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.