iD Fresh on Zepto, Bengaluru — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Bengaluru on 1 August 2026. iD Fresh showed up in up to 9 of 9 stores for “coffee powder” on Zepto, ranking as high as #4. A brand's “national” position here is an average of stores that don't resemble each other.
iD Fresh on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| instant coffee | Coffee | 6/9 (67%) | #18 | #30 | — |
| coffee powder | Coffee | 9/9 (100%) | #4 | #30 | — |
Who's advertising on iD Fresh's searches
On the searches iD Fresh competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Continental | 40 |
| Bevzilla | 26 |
| Sleepy Owl | 25 |
| Tata Coffee Grand | 25 |
| Bru | 13 |
Track iD Fresh every week
This is one read on one day. We track iD Fresh's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Coffee shelf report, Bengaluru
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.