Johnson's Baby on Zepto, Delhi NCR — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Delhi NCR on 24 July 2026. Johnson's Baby showed up in up to 7 of 9 stores for “baby lotion” on Zepto, ranking as high as #1. A brand's “national” position here is an average of stores that don't resemble each other.
Johnson's Baby on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 7/9 (78%) | #1 | #24 | 5 |
| baby wash | Baby care | 7/9 (78%) | #5 | #29 | 10 |
| baby wipes | Baby care | 7/9 (78%) | #7 | #21 | 20 |
Who's advertising on Johnson's Baby's searches
On the searches Johnson's Baby competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Mother Sparsh | 32 |
| Chicco | 23 |
| Littles Expert Baby Care | 19 |
| LuvLap | 15 |
| Mamaearth | 13 |
Track Johnson's Baby every week
This is one read on one day. We track Johnson's Baby's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Baby care shelf report, Delhi NCR
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.