Little's on Blinkit and Swiggy Instamart, Delhi NCR — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Delhi NCR on 24 July 2026. Little's showed up in up to 9 of 9 stores for “baby wipes” on Swiggy Instamart, ranking as high as #3. A brand's “national” position here is an average of stores that don't resemble each other.
Little's on Blinkit
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby wipes | Baby care | 8/9 (89%) | #1 | #35 | 8 |
Little's on Swiggy Instamart
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby wipes | Baby care | 9/9 (100%) | #3 | #40 | — |
Who's advertising on Little's's searches
On the searches Little's competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Teddyy | 29 |
| Mother Sparsh | 22 |
| Pampers | 15 |
| Himalaya | 9 |
| Oyo Baby | 4 |
Track Little's every week
This is one read on one day. We track Little's's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Baby care shelf report, Delhi NCR
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.