Mamaearth on Blinkit, Swiggy Instamart and Zepto, Bengaluru — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Bengaluru on 24 July 2026. Mamaearth showed up in up to 9 of 9 stores for “baby wash” on Blinkit, ranking as high as #7. A brand's “national” position here is an average of stores that don't resemble each other.
Mamaearth on Blinkit
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 7/9 (78%) | #12 | #32 | — |
| baby wash | Baby care | 9/9 (100%) | #7 | #34 | 1 |
Mamaearth on Swiggy Instamart
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 9/9 (100%) | #11 | #40 | — |
| baby wash | Baby care | 9/9 (100%) | #5 | #39 | 3 |
Mamaearth on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 9/9 (100%) | #13 | #29 | 21 |
| baby wash | Baby care | 9/9 (100%) | #14 | #27 | 2 |
Who's advertising on Mamaearth's searches
On the searches Mamaearth competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Cetaphil | 98 |
| Aveeno Baby | 52 |
| LuvLap | 40 |
| Himalaya Baby Care | 24 |
| Aveeno | 18 |
Track Mamaearth every week
This is one read on one day. We track Mamaearth's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Baby care shelf report, Bengaluru
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.