Mother Sparsh on Blinkit, Swiggy Instamart and Zepto, Delhi NCR — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Delhi NCR on 24 July 2026. Mother Sparsh showed up in up to 9 of 9 stores for “baby wipes” on Blinkit, ranking as high as #1. A brand's “national” position here is an average of stores that don't resemble each other.
Mother Sparsh on Blinkit
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 8/9 (89%) | #3 | #28 | — |
| baby wash | Baby care | 7/9 (78%) | #2 | #35 | 3 |
| baby wipes | Baby care | 9/9 (100%) | #1 | #36 | 5 |
Mother Sparsh on Swiggy Instamart
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 9/9 (100%) | #1 | #39 | — |
| baby wash | Baby care | 9/9 (100%) | #1 | #39 | 4 |
| baby wipes | Baby care | 9/9 (100%) | #2 | #36 | 17 |
Mother Sparsh on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| baby lotion | Baby care | 7/9 (78%) | #3 | #29 | 7 |
| baby wash | Baby care | 7/9 (78%) | #2 | #30 | 10 |
| baby wipes | Baby care | 7/9 (78%) | #2 | #28 | 15 |
Who's advertising on Mother Sparsh's searches
On the searches Mother Sparsh competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Aveeno Baby | 69 |
| Cetaphil | 51 |
| Johnson's Baby | 30 |
| Teddyy | 29 |
| Himalaya | 25 |
Track Mother Sparsh every week
This is one read on one day. We track Mother Sparsh's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Baby care shelf report, Delhi NCR
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.