Nescafe on Blinkit, Swiggy Instamart and Zepto, Delhi NCR — where it actually sits on the shelf.
Read from the public shelf across 9 dark stores in Delhi NCR on 24 July 2026. Nescafe showed up in up to 9 of 9 stores for “coffee powder” on Blinkit, ranking as high as #7. A brand's “national” position here is an average of stores that don't resemble each other.
Nescafe on Blinkit
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| instant coffee | Coffee | 7/9 (78%) | #12 | #26 | — |
| coffee powder | Coffee | 9/9 (100%) | #7 | #36 | — |
Nescafe on Swiggy Instamart
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| instant coffee | Coffee | 9/9 (100%) | #1 | #39 | — |
| coffee powder | Coffee | 9/9 (100%) | #1 | #39 | — |
Nescafe on Zepto
| Search | Category | In stores | Best rank | Lowest seen* | Sponsored slots held |
|---|---|---|---|---|---|
| cold brew coffee | Coffee | 7/9 (78%) | #12 | #30 | — |
| instant coffee | Coffee | 7/9 (78%) | #3 | #30 | — |
| coffee powder | Coffee | 7/9 (78%) | #1 | #30 | — |
Who's advertising on Nescafe's searches
On the searches Nescafe competes for, these brands held the most sponsored slots — the shopper looking for this category met their ad first. Ads are counted as slots owned, never rupees spent.
| Advertiser | Sponsored slots |
|---|---|
| Continental | 165 |
| Tata Coffee | 71 |
| Sleepy Owl | 51 |
| Bru | 39 |
| Blue Tokai | 32 |
Track Nescafe every week
This is one read on one day. We track Nescafe's shelf — rank, stock and who's advertising on it — across every dark store, every week, and brief you on what moved. Book a 20-minute walkthrough and we'll run your live board with you.
Keep reading
- Coffee shelf report, Delhi NCR
- Blinkit analytics · Zepto · Instamart
- State of the quick-commerce shelf — the 486-store study.
*Lowest seen is a floor on what we could read in a store, not a claim the brand ranks there in the full catalogue — platforms cap result counts.