Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Blinkit, Bengaluru.
Across 9 dark stores in Bengaluru on 1 August 2026, Himalaya held the most sponsored slots (32) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Blinkit — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Himalaya | 32 | 36% |
| Mother Sparsh | 15 | 17% |
| Premier | 13 | 14% |
| Tuco Kids | 10 | 11% |
| Chicco | 10 | 11% |
| Johnson's | 7 | 8% |
| Mee Mee | 2 | 2% |
| Little's | 1 | 1% |
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