Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Blinkit, Bengaluru.
Across 9 dark stores in Bengaluru on 24 July 2026, Aveeno held the most sponsored slots (18) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Blinkit — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Aveeno | 18 | 33% |
| Mee Mee | 9 | 17% |
| Atogla | 7 | 13% |
| Mother Sparsh | 7 | 13% |
| Oyo Baby | 5 | 9% |
| Cetaphil | 4 | 7% |
| Johnson's | 2 | 4% |
| Mamaearth | 1 | 2% |
| Chicco | 1 | 2% |
See your own brand's shelf, store by store
Sponsored ownership shifts store to store and week to week. To see where your brand sits in each dark store — rank, stock, and who's advertising on your name — run it yourself. Free, no signup, nothing to connect.