Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Blinkit, Delhi NCR.
Across 9 dark stores in Delhi NCR on 24 July 2026, Himalaya held the most sponsored slots (25) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Blinkit — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Himalaya | 25 | 30% |
| Aveeno | 24 | 29% |
| Mother Sparsh | 8 | 10% |
| Little's | 8 | 10% |
| Parachute Advansed | 7 | 8% |
| Johnson's | 5 | 6% |
| Oyo Baby | 4 | 5% |
| Chicco | 2 | 2% |
| Mamaearth | 1 | 1% |
See your own brand's shelf, store by store
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