Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Swiggy Instamart, Bengaluru.
Across 9 dark stores in Bengaluru on 24 July 2026, Cetaphil held the most sponsored slots (90) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Swiggy Instamart — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Cetaphil | 90 | 34% |
| Aveeno Baby | 52 | 20% |
| Teddyy | 29 | 11% |
| Pampers | 27 | 10% |
| Baby Sebamed | 18 | 7% |
| Johnson's | 9 | 3% |
| Tedibar | 9 | 3% |
| Super Wings | 9 | 3% |
| Tots & Bubbles | 9 | 3% |
| Mother Sparsh | 6 | 2% |
| Mamaearth | 3 | 1% |
See your own brand's shelf, store by store
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