Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Swiggy Instamart, Delhi NCR.
Across 9 dark stores in Delhi NCR on 24 July 2026, Aveeno Baby held the most sponsored slots (55) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Swiggy Instamart — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Aveeno Baby | 55 | 26% |
| Cetaphil | 43 | 21% |
| Teddyy | 29 | 14% |
| Mee Mee | 25 | 12% |
| Mother Sparsh | 21 | 10% |
| Pampers | 15 | 7% |
| Johnson's | 11 | 5% |
| Baby Sebamed | 9 | 4% |
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