Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Zepto, Bengaluru.
Across 9 dark stores in Bengaluru on 1 August 2026, Johnson's Baby held the most sponsored slots (55) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Zepto — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Johnson's Baby | 55 | 19% |
| LuvLap | 44 | 15% |
| Himalaya Baby Care | 33 | 12% |
| Mother Sparsh | 32 | 11% |
| Littles Expert Baby Care | 31 | 11% |
| Mamaearth | 23 | 8% |
| Aveeno Baby | 18 | 6% |
| Mee Mee | 17 | 6% |
| Baby Dove | 14 | 5% |
| Chicco | 14 | 5% |
| OYO Baby | 3 | 1% |
See your own brand's shelf, store by store
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