Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Zepto, Bengaluru.
Across 9 dark stores in Bengaluru on 24 July 2026, LuvLap held the most sponsored slots (46) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Zepto — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| LuvLap | 46 | 18% |
| Himalaya Baby Care | 42 | 16% |
| Johnson's Baby | 40 | 15% |
| Mother Sparsh | 35 | 13% |
| Littles Expert Baby Care | 25 | 10% |
| Mamaearth | 23 | 9% |
| Oyo Baby | 16 | 6% |
| Chicco | 14 | 5% |
| Parachute | 8 | 3% |
| Aveeno Baby | 7 | 3% |
| Cetaphil | 4 | 2% |
| Tedibar Family | 1 | 0% |
| Sebamed | 1 | 0% |
See your own brand's shelf, store by store
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