Dark Store Index · Ad ownership
Who owns the sponsored shelf for Baby care on Zepto, Delhi NCR.
Across 9 dark stores in Delhi NCR on 24 July 2026, Johnson's Baby held the most sponsored slots (35) for baby care searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Zepto — sponsored-slot ownership, Baby careMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Johnson's Baby | 35 | 17% |
| Mother Sparsh | 32 | 15% |
| Chicco | 23 | 11% |
| Himalaya Baby Care | 21 | 10% |
| LuvLap | 21 | 10% |
| Littles Expert Baby Care | 19 | 9% |
| Aveeno Baby | 14 | 7% |
| Mamaearth | 13 | 6% |
| Oyo Baby | 13 | 6% |
| Cetaphil | 8 | 4% |
| Parachute | 6 | 3% |
| Baby Dove | 5 | 2% |
See your own brand's shelf, store by store
Sponsored ownership shifts store to store and week to week. To see where your brand sits in each dark store — rank, stock, and who's advertising on your name — run it yourself. Free, no signup, nothing to connect.