Dark Store Index · Ad ownership
Who owns the sponsored shelf for Coffee on Blinkit, Bengaluru.
Across 9 dark stores in Bengaluru on 1 August 2026, Bru held the most sponsored slots (26) for coffee searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Blinkit — sponsored-slot ownership, CoffeeMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Bru | 26 | 29% |
| Tata Coffee | 17 | 19% |
| Continental | 13 | 14% |
| Bru Gold | 13 | 14% |
| Sleepy Owl | 12 | 13% |
| Blue Tokai | 7 | 8% |
| Nescafe Sunrise | 3 | 3% |
See your own brand's shelf, store by store
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