Dark Store Index · Ad ownership
Who owns the sponsored shelf for Coffee on Swiggy Instamart, Bengaluru.
Across 9 dark stores in Bengaluru on 24 July 2026, NOICE held the most sponsored slots (166) for coffee searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Swiggy Instamart — sponsored-slot ownership, CoffeeMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| NOICE | 166 | 22% |
| Epigamia | 138 | 18% |
| Continental | 110 | 14% |
| Maiva Fresh | 88 | 12% |
| Vaishnavi Estate | 60 | 8% |
| Bru | 43 | 6% |
| Tata Coffee | 36 | 5% |
| Maiva Pro | 32 | 4% |
| Beanies | 28 | 4% |
| Home Blend Coffee Roasters | 18 | 2% |
| Third Wave Coffee | 17 | 2% |
| Toffee Coffee Roasters | 15 | 2% |
| PFC Foods | 10 | 1% |
See your own brand's shelf, store by store
Sponsored ownership shifts store to store and week to week. To see where your brand sits in each dark store — rank, stock, and who's advertising on your name — run it yourself. Free, no signup, nothing to connect.