Dark Store Index · Ad ownership
Who owns the sponsored shelf for Coffee on Swiggy Instamart, Delhi NCR.
Across 9 dark stores in Delhi NCR on 24 July 2026, Epigamia held the most sponsored slots (183) for coffee searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Swiggy Instamart — sponsored-slot ownership, CoffeeMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Epigamia | 183 | 28% |
| NOICE | 126 | 20% |
| Continental | 105 | 16% |
| Maiva Fresh | 84 | 13% |
| Tata Coffee | 43 | 7% |
| Blue Tokai | 32 | 5% |
| Bru | 30 | 5% |
| Maiva Pro | 26 | 4% |
| Third Wave Coffee | 14 | 2% |
See your own brand's shelf, store by store
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