Dark Store Index · Ad ownership
Who owns the sponsored shelf for Coffee on Zepto, Delhi NCR.
Across 9 dark stores in Delhi NCR on 24 July 2026, Sleepy Owl held the most sponsored slots (34) for coffee searches. Sponsored placements are the paid slots a brand owns in a store — not rupees spent, which aren't public.
Retail media is now a real cost of the shelf, and it is decided store by store — a national ad-share number averages away the stores where you've already lost the slot. Here is who held the paid slots for this category, in these stores, on this day.
Zepto — sponsored-slot ownership, CoffeeMeasured
| Advertiser | Sponsored slots | Share of paid shelf |
|---|---|---|
| Sleepy Owl | 34 | 19% |
| Continental | 31 | 18% |
| Lotus Dairy | 22 | 13% |
| Cavin's | 20 | 11% |
| Bru | 13 | 7% |
| Third Wave Coffee | 12 | 7% |
| Tata Coffee Grand | 12 | 7% |
| Cravova | 10 | 6% |
| Sunbean | 8 | 5% |
| Colombian Brew | 6 | 3% |
| Tata Coffee Gold | 6 | 3% |
| Bevzilla | 2 | 1% |
See your own brand's shelf, store by store
Sponsored ownership shifts store to store and week to week. To see where your brand sits in each dark store — rank, stock, and who's advertising on your name — run it yourself. Free, no signup, nothing to connect.