Protein & energy bars on Blinkit, Swiggy Instamart and Zepto, Bengaluru — what the shelf actually looks like.

On Swiggy Instamart, Ritebite Max Protein held 240 sponsored placements for “protein bar” — 66% of everything paid in that search. Each dark store carries its own assortment, ranks from its own local signals, and sells its own ad slots, so a brand's “national” position in this category is an average of shelves that don't resemble each other.

1 August 2026 / 9 dark stores / Blinkit, Swiggy Instamart and Zepto / Bengaluru

How this was measured

Read from the public shelf a shopper sees on Blinkit, Swiggy Instamart and Zepto, across 9 dark stores in Bengaluru, on 1 August 2026. No seller account, no brand's private data, nothing supplied by anyone. Rank is position within the results each shelf returned, so a worst rank means “bottom of what we could read in that store”, not bottom of the catalogue. Ads are counted as sponsored slots owned, never rupees spent — bids aren't public. Depth is how many products a store returned for the search, and the platforms cap results differently, so compare depth consistency between stores rather than raw totals. One city, one day: a snapshot, not a trend. *Lowest seen is the lowest position we observed for that brand within the results a store returned — the platforms cap result counts, so it is a floor on what we could read, not a claim that the brand ranks there in the full catalogue.

The two platforms are not the same shelf

Swiggy Instamart carried the wider selection (about 16 distinct brands per search versus Blinkit's 11), while Zepto was far more consistent store to store — its depth swung by at most 3 products between its own stores, against 24 on the other. Swiggy Instamart and Zepto had an advertiser in every single store for every search we ran — there was no uncontested shelf at all.

For a brand that is a real trade-off, not a preference: a wider shelf means more competitors listed but more inconsistency to exploit; a uniform shelf means fewer rivals but nowhere quiet to land.

📡 Blinkit, Swiggy Instamart and Zepto, same searches, same stores, same dayMeasured

Search	Distinct brands			Depth per store			Stores with ads
Search	Blinkit	Swiggy Instamart	Zepto	Blinkit	Swiggy Instamart	Zepto	Blinkit	Swiggy Instamart	Zepto
protein bar	9	17	7	12–36	87–94	28–29	9/9	9/9	9/9
energy bar	11	17	9	27–36	70–86	27–28	9/9	9/9	9/9
granola bar	12	15	8	11–19	83–99	26–29	7/9	9/9	9/9

Blinkit in detail

“protein bar” on Blinkit

9 distinct brands across 9 stores. Depth ran 12–36 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹42–₹447 (median ₹78).

Where brands peaked: The Whole Truth reached #1 at best, in 9 of 9 stores; RiteBite reached #2 at best, in 9 of 9 stores; Yoga Bar reached #3 at best, in 9 of 9 stores.

Most sponsored slots: Avvatar with 19.

Blinkit — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
The Whole Truth	9/9 (100%)	#1	#35	6
RiteBite	9/9 (100%)	#2	#36	16
Yoga Bar	9/9 (100%)	#3	#31	14
SuperYou	9/9 (100%)	#8	#36	2
Phab	9/9 (100%)	#8	#35	—
Avvatar	8/9 (89%)	#5	#17	19
Supply6	6/9 (67%)	#23	#36	—
Avolt	4/9 (44%)	#19	#36	—

“energy bar” on Blinkit

11 distinct brands across 9 stores. Depth ran 27–36 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹42–₹472 (median ₹105).

Where brands peaked: The Whole Truth reached #1 at best, in 9 of 9 stores; Yoga Bar reached #2 at best, in 9 of 9 stores; RiteBite reached #3 at best, in 9 of 9 stores.

Most sponsored slots: SuperYou with 28.

Blinkit — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
The Whole Truth	9/9 (100%)	#1	#36	9
Yoga Bar	9/9 (100%)	#2	#35	17
RiteBite	9/9 (100%)	#3	#36	—
SuperYou	9/9 (100%)	#9	#29	28
Happilo	9/9 (100%)	#16	#32	—
Phab	9/9 (100%)	#17	#36	24
Stroom	7/9 (78%)	#20	#31	—
Sweet Karam Coffee	6/9 (67%)	#27	#35	—

“granola bar” on Blinkit

12 distinct brands across 9 stores. Depth ran 11–19 products per store. Sponsored slots in 7 of 9 stores, leaving 2 with no advertiser at all. Prices ₹42–₹395 (median ₹95).

Where brands peaked: Yoga Bar reached #1 at best, in 9 of 9 stores; RiteBite reached #4 at best, in 9 of 9 stores; SuperYou reached #6 at best, in 9 of 9 stores.

Most sponsored slots: Yoga Bar with 14.

Blinkit — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Yoga Bar	9/9 (100%)	#1	#35	14
RiteBite	9/9 (100%)	#4	#33	10
SuperYou	9/9 (100%)	#6	#34	—
The Whole Truth	8/9 (89%)	#8	#36	—
Kellogg's	7/9 (78%)	#3	#7	—
True Elements	6/9 (67%)	#4	#7	—
Nature Valley	6/9 (67%)	#2	#9	—
Phab	4/9 (44%)	#10	#36	—

Swiggy Instamart in detail

“protein bar” on Swiggy Instamart

17 distinct brands across 9 stores. Depth ran 87–94 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹37–₹810 (median ₹158).

Where brands peaked: Ritebite Max Protein reached #1 at best, in 9 of 9 stores; Yogabar reached #2 at best, in 9 of 9 stores; SUPERYOU reached #7 at best, in 9 of 9 stores.

Most sponsored slots: Ritebite Max Protein with 240.

Swiggy Instamart — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Ritebite Max Protein	9/9 (100%)	#1	#39	240
Yogabar	9/9 (100%)	#2	#39	32
NOICE	9/9 (100%)	#1	#13	—
SUPERYOU	9/9 (100%)	#7	#37	—
Better Food Factory	9/9 (100%)	#14	#28	16
CaliBar	9/9 (100%)	#24	#38	75
Avvatar	8/9 (89%)	#11	#37	—
The Whole Truth	8/9 (89%)	#13	#39	—

“energy bar” on Swiggy Instamart

17 distinct brands across 9 stores. Depth ran 70–86 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹37–₹810 (median ₹140).

Where brands peaked: Yogabar reached #1 at best, in 9 of 9 stores; Ritebite Max Protein reached #3 at best, in 9 of 9 stores; NOICE reached #7 at best, in 9 of 9 stores.

Most sponsored slots: Ritebite Max Protein with 178.

Swiggy Instamart — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Yogabar	9/9 (100%)	#1	#39	32
Ritebite Max Protein	9/9 (100%)	#3	#38	178
NOICE	9/9 (100%)	#7	#37	—
Better Food Factory	9/9 (100%)	#6	#16	16
The Whole Truth	9/9 (100%)	#15	#38	—
Bagrry's	9/9 (100%)	#20	#28	16
CaliBar	9/9 (100%)	#18	#34	83
SUPERYOU	8/9 (89%)	#13	#31	—

“granola bar” on Swiggy Instamart

15 distinct brands across 9 stores. Depth ran 83–99 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹39–₹1800 (median ₹140).

Where brands peaked: Yogabar reached #2 at best, in 9 of 9 stores; Ritebite Max Protein reached #5 at best, in 9 of 9 stores; SUPERYOU reached #10 at best, in 9 of 9 stores.

Most sponsored slots: CaliBar with 83.

Swiggy Instamart — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Hullo	9/9 (100%)	#1	#27	—
Yogabar	9/9 (100%)	#2	#40	9
CaliBar	9/9 (100%)	#4	#12	83
Ritebite Max Protein	9/9 (100%)	#5	#41	—
NOICE	9/9 (100%)	#7	#18	—
SUPERYOU	9/9 (100%)	#10	#39	—
PHAB	9/9 (100%)	#18	#42	—
FITSUPPORT	9/9 (100%)	#19	#26	—

Zepto in detail

“protein bar” on Zepto

7 distinct brands across 9 stores. Depth ran 28–29 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹446 (median ₹67).

Where brands peaked: Max Protein reached #1 at best, in 9 of 9 stores; Superyou reached #2 at best, in 9 of 9 stores; Yoga Bar reached #3 at best, in 9 of 9 stores.

Most sponsored slots: Phab with 48.

Zepto — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Max Protein	9/9 (100%)	#1	#30	23
Superyou	9/9 (100%)	#2	#29	45
Yoga Bar	9/9 (100%)	#3	#30	4
Phab	9/9 (100%)	#2	#29	48
AVOLT	8/9 (89%)	#2	#7	14
Avvatar	6/9 (67%)	#14	#16	—
Pluckk	1/9 (11%)	#29	#29	1

“energy bar” on Zepto

9 distinct brands across 9 stores. Depth ran 27–28 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹442 (median ₹56).

Where brands peaked: Max Protein reached #1 at best, in 9 of 9 stores; Yoga Bar reached #1 at best, in 9 of 9 stores; Superyou reached #4 at best, in 9 of 9 stores.

Most sponsored slots: Superyou with 46.

Zepto — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Max Protein	9/9 (100%)	#1	#30	25
Yoga Bar	9/9 (100%)	#1	#30	22
Phab	9/9 (100%)	#4	#15	27
Superyou	9/9 (100%)	#4	#30	46
Stroom	8/9 (89%)	#8	#28	—
AVOLT	8/9 (89%)	#13	#25	12
Farmley	3/9 (33%)	#18	#26	—
Pluckk	1/9 (11%)	#23	#25	2

“granola bar” on Zepto

8 distinct brands across 9 stores. Depth ran 26–29 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹444 (median ₹68).

Where brands peaked: Yoga Bar reached #1 at best, in 9 of 9 stores; Max Protein reached #1 at best, in 9 of 9 stores; Superyou reached #4 at best, in 9 of 9 stores.

Most sponsored slots: Superyou with 59.

Zepto — top brands by store coverageMeasured

Brand	In stores	Best rank	Lowest seen^*	Sponsored slots
Yoga Bar	9/9 (100%)	#1	#30	26
Superyou	9/9 (100%)	#4	#29	59
Max Protein	9/9 (100%)	#1	#30	18
Phab	9/9 (100%)	#7	#29	19
Stroom	9/9 (100%)	#10	#30	—
AVOLT	8/9 (89%)	#13	#23	8
Pluckk	1/9 (11%)	#17	#27	4
Eatopia	1/9 (11%)	#21	#21	1

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Keep reading

The Dark Store Index — all category reports.
Why rank differs in every dark store — the mechanic behind the spread above.
Brand-term conquest
Glossary