Protein & energy bars on Blinkit and Zepto, Bengaluru — what the shelf actually looks like.
Yoga Bar ranks #1 in one Blinkit dark store and #36 in another — same search, same day. A brand's “national” position in this category is an average of shelves that don't resemble each other.
Read from the public shelf a shopper sees on Blinkit and Zepto, across 9 dark stores in Bengaluru, on 22 July 2026. No seller account, no brand's private data, nothing supplied by anyone. Rank is position within the results each shelf returned, so a worst rank means “bottom of what we could read in that store”, not bottom of the catalogue. Ads are counted as sponsored slots owned, never rupees spent — bids aren't public. Depth is how many products a store returned for the search, and the platforms cap results differently, so compare depth consistency between stores rather than raw totals. One city, one day: a snapshot, not a trend.
The two platforms are not the same shelf
Blinkit carried the wider selection (about 13 distinct brands per search versus Zepto's 8), while Zepto was far more consistent store to store — its depth swung by at most 3 products between its own stores, against 36 on the other. Zepto had an advertiser in every single store for every search we ran — there was no uncontested shelf at all.
For a brand that is a real trade-off, not a preference: a wider shelf means more competitors listed but more inconsistency to exploit; a uniform shelf means fewer rivals but nowhere quiet to land.
| Search | Distinct brands | Depth per store | Stores with ads | |||
|---|---|---|---|---|---|---|
| Blinkit | Zepto | Blinkit | Zepto | Blinkit | Zepto | |
| protein bar | 12 | 6 | 0–36 | 23–25 | 8/9 | 9/9 |
| energy bar | 14 | 11 | 0–36 | 23–26 | 8/9 | 9/9 |
| granola bar | 12 | 7 | 12–18 | 21–23 | 8/9 | 9/9 |
Blinkit in detail
“protein bar” on Blinkit
12 distinct brands across 9 stores. Depth ran 0–36 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 8 of 9 stores, leaving 1 with no advertiser at all. Prices ₹40–₹418 (median ₹66).
Rank moved most for: Yoga Bar (#1 best store, #35 worst), RiteBite (#2 best store, #36 worst), SuperYou (#7 best store, #35 worst).
Most sponsored slots: Yoga Bar with 16.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| Yoga Bar | 8/9 (89%) | #1 | #35 | 16 |
| RiteBite | 8/9 (89%) | #2 | #36 | 14 |
| The Whole Truth | 8/9 (89%) | #7 | #32 | 3 |
| SuperYou | 8/9 (89%) | #7 | #35 | — |
| Avvatar | 8/9 (89%) | #9 | #22 | 14 |
| Phab | 8/9 (89%) | #8 | #35 | 5 |
| Supply6 | 5/9 (56%) | #16 | #28 | — |
| Avolt | 3/9 (33%) | #14 | #36 | — |
“energy bar” on Blinkit
14 distinct brands across 9 stores. Depth ran 0–36 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 8 of 9 stores, leaving 1 with no advertiser at all. Prices ₹42–₹590 (median ₹109).
Rank moved most for: Yoga Bar (#1 best store, #36 worst), RiteBite (#3 best store, #36 worst), The Whole Truth (#4 best store, #36 worst).
Most sponsored slots: Phab with 25.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| RiteBite | 8/9 (89%) | #3 | #36 | 6 |
| Yoga Bar | 8/9 (89%) | #1 | #36 | 8 |
| Phab | 8/9 (89%) | #9 | #34 | 25 |
| Happilo | 7/9 (78%) | #14 | #27 | — |
| The Whole Truth | 5/9 (56%) | #4 | #36 | — |
| Ritebite Max Protein Roots | 5/9 (56%) | #22 | #34 | 4 |
| Monkey Bar | 4/9 (44%) | #22 | #30 | — |
| Stroom | 4/9 (44%) | #24 | #31 | — |
“granola bar” on Blinkit
12 distinct brands across 9 stores. Depth ran 12–18 products per store. Sponsored slots in 8 of 9 stores, leaving 1 with no advertiser at all. Prices ₹42–₹395 (median ₹69).
Rank moved most for: RiteBite (#1 best store, #36 worst), Yoga Bar (#2 best store, #36 worst), SuperYou (#12 best store, #36 worst).
Most sponsored slots: RiteBite with 9.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| RiteBite | 9/9 (100%) | #1 | #36 | 9 |
| Yoga Bar | 9/9 (100%) | #2 | #36 | — |
| Nature Valley | 8/9 (89%) | #3 | #7 | — |
| Kellogg's | 8/9 (89%) | #3 | #6 | — |
| True Elements | 8/9 (89%) | #4 | #7 | — |
| Stroom | 8/9 (89%) | #7 | #11 | — |
| The Whole Truth | 7/9 (78%) | #7 | #24 | — |
| SuperYou | 7/9 (78%) | #12 | #36 | — |
Zepto in detail
“protein bar” on Zepto
6 distinct brands across 9 stores. Depth ran 23–25 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹453 (median ₹64).
Rank moved most for: Max Protein (#1 best store, #29 worst), Yoga Bar (#3 best store, #30 worst), Superyou (#5 best store, #30 worst).
Most sponsored slots: Max Protein with 79.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| Max Protein | 9/9 (100%) | #1 | #29 | 79 |
| Yoga Bar | 9/9 (100%) | #3 | #30 | 10 |
| Superyou | 9/9 (100%) | #5 | #30 | 4 |
| Phab | 9/9 (100%) | #9 | #30 | 15 |
| Avvatar | 8/9 (89%) | #6 | #30 | 2 |
| GNC | 3/9 (33%) | #19 | #25 | 3 |
“energy bar” on Zepto
11 distinct brands across 9 stores. Depth ran 23–26 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹301 (median ₹55).
Rank moved most for: Max Protein (#1 best store, #30 worst), Stroom (#2 best store, #30 worst), Yoga Bar (#1 best store, #28 worst).
Most sponsored slots: Yoga Bar with 43.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| Max Protein | 9/9 (100%) | #1 | #30 | 16 |
| Yoga Bar | 9/9 (100%) | #1 | #28 | 43 |
| Phab | 9/9 (100%) | #13 | #21 | 25 |
| GNC | 9/9 (100%) | #19 | #29 | 23 |
| Stroom | 8/9 (89%) | #2 | #30 | 8 |
| Superyou | 7/9 (78%) | #20 | #30 | — |
| Farmley | 6/9 (67%) | #9 | #27 | 6 |
| Nutraj | 3/9 (33%) | #27 | #27 | 3 |
“granola bar” on Zepto
7 distinct brands across 9 stores. Depth ran 21–23 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹26–₹300 (median ₹58).
Rank moved most for: Yoga Bar (#1 best store, #30 worst), Max Protein (#2 best store, #29 worst), Stroom (#4 best store, #22 worst).
Most sponsored slots: Yoga Bar with 40.
| Brand | In stores | Best rank | Worst rank | Sponsored slots |
|---|---|---|---|---|
| Yoga Bar | 9/9 (100%) | #1 | #30 | 40 |
| Max Protein | 9/9 (100%) | #2 | #29 | 23 |
| Stroom | 9/9 (100%) | #4 | #22 | 17 |
| Superyou | 9/9 (100%) | #15 | #29 | 34 |
| Nature Valley | 5/9 (56%) | #5 | #5 | — |
| Phab | 2/9 (22%) | #28 | #30 | — |
| Farmley | 2/9 (22%) | #11 | #13 | 2 |
See your own brand's shelf, store by store
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Keep reading
- The Dark Store Index — all category reports.
- Why rank differs in every dark store — the mechanic behind the spread above.
- Brand-term conquest
- Glossary