Protein & energy bars on Blinkit, Swiggy Instamart and Zepto, Delhi NCR — what the shelf actually looks like.
On Swiggy Instamart, Ritebite Max Protein held 266 sponsored placements for “protein bar” — 93% of everything paid in that search. Each dark store carries its own assortment, ranks from its own local signals, and sells its own ad slots, so a brand's “national” position in this category is an average of shelves that don't resemble each other.
Read from the public shelf a shopper sees on Blinkit, Swiggy Instamart and Zepto, across 9 dark stores in Delhi NCR, on 24 July 2026. No seller account, no brand's private data, nothing supplied by anyone. Rank is position within the results each shelf returned, so a worst rank means “bottom of what we could read in that store”, not bottom of the catalogue. Ads are counted as sponsored slots owned, never rupees spent — bids aren't public. Depth is how many products a store returned for the search, and the platforms cap results differently, so compare depth consistency between stores rather than raw totals. One city, one day: a snapshot, not a trend. *Lowest seen is the lowest position we observed for that brand within the results a store returned — the platforms cap result counts, so it is a floor on what we could read, not a claim that the brand ranks there in the full catalogue.
The two platforms are not the same shelf
Blinkit carried the wider selection (about 17 distinct brands per search versus Swiggy Instamart's 16), while Zepto was far more consistent store to store — its depth swung by at most 27 products between its own stores, against 36 on the other. Swiggy Instamart had an advertiser in every single store for every search we ran — there was no uncontested shelf at all.
For a brand that is a real trade-off, not a preference: a wider shelf means more competitors listed but more inconsistency to exploit; a uniform shelf means fewer rivals but nowhere quiet to land.
| Search | Distinct brands | Depth per store | Stores with ads | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Blinkit | Swiggy Instamart | Zepto | Blinkit | Swiggy Instamart | Zepto | Blinkit | Swiggy Instamart | Zepto | |
| protein bar | 18 | 16 | 7 | 12–36 | 72–100 | 0–25 | 9/9 | 9/9 | 7/9 |
| energy bar | 17 | 15 | 12 | 0–36 | 65–90 | 0–27 | 7/9 | 9/9 | 7/9 |
| granola bar | 15 | 18 | 8 | 0–17 | 69–96 | 0–26 | 4/9 | 9/9 | 7/9 |
Blinkit in detail
“protein bar” on Blinkit
18 distinct brands across 9 stores. Depth ran 12–36 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹38–₹792 (median ₹71).
Where brands peaked: Yoga Bar reached #1 at best, in 8 of 9 stores; RiteBite reached #2 at best, in 9 of 9 stores; The Whole Truth reached #1 at best, in 7 of 9 stores.
Most sponsored slots: Phab with 13.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| RiteBite | 9/9 (100%) | #2 | #36 | 10 |
| SuperYou | 9/9 (100%) | #4 | #35 | 3 |
| Phab | 8/9 (89%) | #5 | #36 | 13 |
| Yoga Bar | 8/9 (89%) | #1 | #36 | 13 |
| The Whole Truth | 7/9 (78%) | #1 | #35 | 2 |
| Supply6 | 7/9 (78%) | #3 | #36 | 1 |
| Avolt | 7/9 (78%) | #7 | #36 | — |
| Avvatar | 5/9 (56%) | #1 | #11 | 10 |
“energy bar” on Blinkit
17 distinct brands across 9 stores. Depth ran 0–36 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 7 of 9 stores, leaving 2 with no advertiser at all. Prices ₹31–₹622 (median ₹80).
Where brands peaked: Yoga Bar reached #1 at best, in 7 of 9 stores; RiteBite reached #3 at best, in 8 of 9 stores; SuperYou reached #5 at best, in 7 of 9 stores.
Most sponsored slots: EAT Anytime with 14.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| RiteBite | 8/9 (89%) | #3 | #36 | — |
| Yoga Bar | 7/9 (78%) | #1 | #36 | 6 |
| SuperYou | 7/9 (78%) | #5 | #36 | 11 |
| EAT Anytime | 6/9 (67%) | #5 | #25 | 14 |
| Phab | 5/9 (56%) | #17 | #35 | 10 |
| Happilo | 5/9 (56%) | #15 | #27 | — |
| Stroom | 4/9 (44%) | #27 | #31 | — |
| Avolt | 3/9 (33%) | #26 | #36 | — |
“granola bar” on Blinkit
15 distinct brands across 9 stores. Depth ran 0–17 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 4 of 9 stores, leaving 5 with no advertiser at all. Prices ₹38–₹699 (median ₹80).
Where brands peaked: Yoga Bar reached #1 at best, in 8 of 9 stores; EAT Anytime reached #4 at best, in 6 of 9 stores; RiteBite reached #5 at best, in 8 of 9 stores.
Most sponsored slots: Yoga Bar with 4.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Yoga Bar | 8/9 (89%) | #1 | #34 | 4 |
| RiteBite | 8/9 (89%) | #5 | #33 | 4 |
| Stroom | 7/9 (78%) | #6 | #28 | — |
| SuperYou | 7/9 (78%) | #10 | #35 | — |
| Phab | 6/9 (67%) | #11 | #36 | — |
| EAT Anytime | 6/9 (67%) | #4 | #33 | 4 |
| Kellogg's | 5/9 (56%) | #2 | #4 | — |
| True Elements | 5/9 (56%) | #3 | #7 | — |
Swiggy Instamart in detail
“protein bar” on Swiggy Instamart
16 distinct brands across 9 stores. Depth ran 72–100 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹37–₹810 (median ₹140).
Where brands peaked: Ritebite Max Protein reached #1 at best, in 9 of 9 stores; Yogabar reached #2 at best, in 9 of 9 stores; NOICE reached #3 at best, in 9 of 9 stores.
Most sponsored slots: Ritebite Max Protein with 266.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Ritebite Max Protein | 9/9 (100%) | #1 | #39 | 266 |
| Yogabar | 9/9 (100%) | #2 | #39 | 20 |
| SUPERYOU | 9/9 (100%) | #3 | #36 | — |
| NOICE | 9/9 (100%) | #3 | #39 | — |
| Avvatar | 8/9 (89%) | #9 | #31 | — |
| Stroom | 8/9 (89%) | #5 | #13 | — |
| GNC | 8/9 (89%) | #15 | #31 | — |
| PHAB | 5/9 (56%) | #15 | #39 | — |
“energy bar” on Swiggy Instamart
15 distinct brands across 9 stores. Depth ran 65–90 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹37–₹810 (median ₹140).
Where brands peaked: Yogabar reached #1 at best, in 9 of 9 stores; Ritebite Max Protein reached #2 at best, in 9 of 9 stores; SUPERYOU reached #3 at best, in 9 of 9 stores.
Most sponsored slots: Ritebite Max Protein with 208.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Yogabar | 9/9 (100%) | #1 | #39 | 20 |
| Ritebite Max Protein | 9/9 (100%) | #2 | #39 | 208 |
| SUPERYOU | 9/9 (100%) | #3 | #39 | — |
| NOICE | 9/9 (100%) | #7 | #38 | — |
| Stroom | 8/9 (89%) | #19 | #37 | — |
| GNC | 8/9 (89%) | #15 | #39 | — |
| PHAB | 7/9 (78%) | #11 | #38 | — |
| Bagrry's | 7/9 (78%) | #12 | #20 | 13 |
“granola bar” on Swiggy Instamart
18 distinct brands across 9 stores. Depth ran 69–96 products per store. Sponsored slots in 9 of 9 stores — every store had an advertiser. Prices ₹39–₹1147 (median ₹134).
Where brands peaked: Yogabar reached #1 at best, in 9 of 9 stores; Ritebite Max Protein reached #2 at best, in 9 of 9 stores; SUPERYOU reached #5 at best, in 9 of 9 stores.
Most sponsored slots: Ritebite Max Protein with 36.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Yogabar | 9/9 (100%) | #1 | #42 | 8 |
| Ritebite Max Protein | 9/9 (100%) | #2 | #41 | 36 |
| SUPERYOU | 9/9 (100%) | #5 | #42 | — |
| PHAB | 9/9 (100%) | #9 | #40 | — |
| NOICE | 9/9 (100%) | #7 | #37 | — |
| Avvatar | 8/9 (89%) | #11 | #39 | — |
| The Whole Truth | 7/9 (78%) | #17 | #39 | — |
| Nature Valley | 6/9 (67%) | #1 | #5 | — |
Zepto in detail
“protein bar” on Zepto
7 distinct brands across 9 stores. Depth ran 0–25 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 7 of 9 stores, leaving 2 with no advertiser at all. Prices ₹26–₹453 (median ₹59).
Where brands peaked: Max Protein reached #1 at best, in 7 of 9 stores; Superyou reached #4 at best, in 7 of 9 stores; Yoga Bar reached #5 at best, in 7 of 9 stores.
Most sponsored slots: Phab with 32.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Max Protein | 7/9 (78%) | #1 | #27 | 22 |
| Yoga Bar | 7/9 (78%) | #5 | #30 | 7 |
| Superyou | 7/9 (78%) | #4 | #30 | 22 |
| Phab | 7/9 (78%) | #9 | #27 | 32 |
| Avvatar | 4/9 (44%) | #6 | #29 | 5 |
| GNC | 3/9 (33%) | #25 | #30 | 2 |
| Stroom | 3/9 (33%) | #20 | #30 | — |
“energy bar” on Zepto
12 distinct brands across 9 stores. Depth ran 0–27 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 7 of 9 stores, leaving 2 with no advertiser at all. Prices ₹18–₹302 (median ₹51).
Where brands peaked: Yoga Bar reached #1 at best, in 7 of 9 stores; Max Protein reached #1 at best, in 7 of 9 stores; Stroom reached #2 at best, in 7 of 9 stores.
Most sponsored slots: Yoga Bar with 25.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Yoga Bar | 7/9 (78%) | #1 | #30 | 25 |
| Stroom | 7/9 (78%) | #2 | #30 | 5 |
| Farmley | 7/9 (78%) | #4 | #28 | 12 |
| Phab | 7/9 (78%) | #7 | #19 | 21 |
| Max Protein | 7/9 (78%) | #1 | #30 | — |
| GNC | 6/9 (67%) | #15 | #29 | 15 |
| Superyou | 6/9 (67%) | #5 | #29 | 2 |
| Nutraj | 6/9 (67%) | #25 | #30 | 4 |
“granola bar” on Zepto
8 distinct brands across 9 stores. Depth ran 0–26 products per store — at least one store returned nothing at all for this search while another returned a full shelf. Sponsored slots in 7 of 9 stores, leaving 2 with no advertiser at all. Prices ₹18–₹412 (median ₹62).
Where brands peaked: Yoga Bar reached #1 at best, in 7 of 9 stores; Max Protein reached #1 at best, in 7 of 9 stores; Stroom reached #2 at best, in 6 of 9 stores.
Most sponsored slots: Superyou with 28.
| Brand | In stores | Best rank | Lowest seen* | Sponsored slots |
|---|---|---|---|---|
| Yoga Bar | 7/9 (78%) | #1 | #30 | 25 |
| Max Protein | 7/9 (78%) | #1 | #29 | 21 |
| Superyou | 7/9 (78%) | #6 | #29 | 28 |
| Stroom | 6/9 (67%) | #2 | #30 | 12 |
| Farmley | 6/9 (67%) | #7 | #17 | 6 |
| Nutraj | 5/9 (56%) | #12 | #30 | — |
| Phab | 4/9 (44%) | #15 | #29 | 7 |
| Nature Valley | 4/9 (44%) | #1 | #3 | — |
See your own brand's shelf, store by store
This report is category level. To see where your brand sits in each of these stores — rank, stock, and who's advertising on your name — run it yourself. Free, no signup, nothing to connect.
Keep reading
- The Dark Store Index — all category reports.
- Why rank differs in every dark store — the mechanic behind the spread above.
- Brand-term conquest
- Glossary